Max Factor False Lash Effect Volumising Mascara, 13.1ml, Black

Product Information

Loved by MUAs all over the globe, Max Factor specialises in high-quality makeup that creates a perfect, unblemished finish while being incredibly long-lasting. Max Factor – The History Patented Liquid Lash™ formula doubles your volume* by coating every single lash with precision and extreme definition. This is paired with False Lash Effect’s biggest ever brush that has 50% more bristles to sweep your lashes with never-ending volume. This product promises to make your eyes appear bigger, wider and bolder. But it’s not just volume you’ll get – False Lash Effect lifts and lengthens your lashes so you can flutter them with confidence. This lash boosting vegan complex is infused with natural bamboo extract, biotin, peptides & castor oil to condition and stimulate growth Here’s what our panel of Review Crew® testers had to say about this intensely lengthening lash formula. The panel

Beauty Crew sent Max Factor False Lash Effect XXL Mascara to a panel of women aged 25 and older who were looking for a mascara that could give them lash extension-level length without the damage. The lowdown The false lash effect it gave their lashes: Reviewers loved the fact that they could ditch their false eyelashes every now and again in lieu of a mascara that gave the exact same effect as a full set of falsies. Do not rest the applicator on any surface or use an old applicator in a new case; (5) Cap tightly to

Max Factor – The History

Aqua, Acrylates Copolymer, Glyceryl Stearate,Disteardimonium Hectorite, Propylene Glycol,Stearic Acid, Cera Carnauba, Triethanolamine,Synthetic Wax, Polyvinyl Alcohol, Lecithin,Propylene Carbonate, Polyethylene, Tocopherol,Panthenol, Ascorbyl Palmitate,Tocopheryl Acetate, Glycine Soja Oil,Glycerin, Xanthan Gum, Methylcellulose,Simethicone, Sodium Laureth-12 Sulfate,Oleic Acid, Glyceryl Oleate, Tetrasodium Edta,Disodium Edta, Edta, Phosphoric Acid,Potassium Sorbate, Phenoxyethanol,Benzyl Alcohol, Ethylparaben,Methylparaben, Propylparaben, Alcohol Denat,[+/- CI 77499, CI 77007, CI 77491, CI 77492] The 1970s saw some big changes for Max Factor, with many third-generation family members resigning to pursue other interests. The company merged with Norton Simon in 1973, and by 1976, no immediate family members were remaining on the board. We recruited 149 testers to trial 11 waterproof mascaras over a two-week period. They assessed and scored each on its design, the finishing-look of their lashes, whether it's genuinely waterproof and/or smudge-proof and how easy it was to remove. By the late 1920s, Max Factor was becoming well known outside of the film community, and Factor’s children were convinced that the company had huge potential. Though he was satisfied to remain as a supplier of products to the film industry, Factor’s sons Frank and Davis persuaded him to grow the business into a much larger enterprise. In 1927, established distribution company Sales Builders obtained the rights to advertise, distribute and sell Max Factor products on a national scale. Max Factor's biggest brush ever coats every lash from root to tip in each application Warning or Restrictions

In the 1920s, ‘Max Factor’s Supreme Nail Polish’ was created, which was a pot of beige powder sprinkled on the nails and buffed with chamois butter to create a subtle tint and shine. Later, ‘Society Nail Tint’ and ‘Society Nail White’, were developed. The Nail White consisted of a chalky white liquid applied under the nail tips, designed to create a ‘French Manicure’ result. Slightly different to our mani-pedis of today, but it was a start! As well as inventing lip gloss and the first waterproof makeup, Max Factor also created the world’s first wand mascara, replacing the original cake and brush variety. They later went on to launch ‘Lipfinity’ the incredibly popular 12-hour long-lasting lip colour, and its best-selling ‘False Lash Effect’ mascara. Max Factor Mascara – Iconic first ETHYLPARABEN, SODIUM LAURETH SULFATE, PROPYLPARABEN, GLYCINE SOJA (SOYBEAN) OIL, TRISODIUM EDTA, XANTHAN GUM, SIMETHICONE, POTASSIUM For a professional finish, look no further than Max Factor Masterpiece High Definition Mascara. Featuring a precise brush for an easy and controlled application, the super-pigmented formula creates a striking and professional look.

How we tested the best lash serums

By 2010, Procter & Gamble decided to discontinue Max Factor in the US, instead focusing on their CoverGirl line, which was more successful at the time.

Get strong and healthy lashes for a dramatic, extra long look with Max Factor False Lash Effect Serum. This ultra-conditioning concentrate is infused with a nutrient-rich complex of vitamins, proteins & peptides. It stimulates natural eyelash & eyebrow growth and protects against breakage & fall out, with clinically tested visible results in 4 weeks. The Dermatologist and Opthalmologist tested vegan formula is suitable for even the most sensitive eyes. Inspired by salons, mastered by Max Factor.AQUA/WATER/EAU, ACRYLATES COPOLYMER, GLYCERYL STEARATE, DISTEARDIMONIUM HECTORITE, PROPYLENE GLYCOL, STEARIC ACID, COPERNICIA You didn’t think we were telling you all this for nothing, did you? Max Factor mascaras are consistently renowned for their ability to dramatically amplify and enhance your eyelashes while staying put all day. Their waterproof range is famously long-lasting, and ensures smudge-free peepers for hours on end. As well as creating revolutionary products specifically for the film industry, Max Factor is attributed with many notable cosmetic innovations, which have changed the beauty industry for the better. Our most awarded mascara. Max Factor False Lash Effect Mascara doubles the size of lashes* for a big false lash impact. Features