Posted 20 hours ago

Disney Princess WOODEN PRINCESS 4-FIGURE SET Beautiful Preschool Wooden Toy, Imaginative Play, FSC Certified Sustainable, Gift For 2-5 Year Old

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We are also committed to investing in marketing in 2021 to raise our awareness levels and bring new consumers to the brand. And while Neil Montgomery, UK commercial director at Juratoys, says a wooden toy’s carbon footprint is ‘25 times lower than that of a plastic toy’, he also tells Toy World there’s another reason sales are on the up - parents and grandparents are increasingly conscious that traditional toys, which promote creative play, are being looked to more and more by parents and carers wanting to offset the amount of time their kids spend on digital devices. This year, we’ve seen several big wooden brands announce major licensing partnerships that will introduce pre-school properties and classic animated movie licences to the marketplace. The figures feature ‘drop n play’ feet so they can be easily slotted into the wooden boat provided, encouraging coordination.

Perfect for small hands, these chunky Disney Princess Wooden Mini Carriages will keep little ones occupied for hours of fun.This beautifully decorated playset features a slide that descends into the plunge pool, as well as an opening sea shell, and treasure chest! Brio, meanwhile, has its sights firmly set on building on the success of 2020, when the brand enjoyed a +35% increase in growth. Finally on the top floor in the tower, you’ll discover a beautiful Princess bedroom with more furniture, to put your princess figure to bed.

Suppliers agree that environmental concerns appear to be behind increasing sales of wooden toys, at least in part. Made from environmentally responsible FSC® certified wood, (license C156989), and suitable for children aged 2 years and over.Amaroni, meanwhile, is introducing Haba’s new wooden animal stacking game, Animal Upon Animal, which helps kids develop their fine motor skills by balancing colourful wooden creatures atop one another while enjoying a simple game. The company is overhauling its marketing efforts to drive brand awareness, bringing on board Emma Damerell as marketing manager and hiring toy and games specialist Playtime PR as its retained agency.

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