Noughty 97% Natural, Wave Hello Curl Taming Cream, 97% Natural Sulphate Free Vegan Curl Defining Haircare, Vitamin Rich Smoothing Formula for Curly and Wavy Hair, with Sea Kelp and Mango Butter 150ml

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I exercise a lot, which means that I sweat a lot and I wash my hair often. I’m pleased to see that this formula doesn’t make my hair dry (or worse, greasy) with frequent washes. HELLO CURLS PRIMER - Wave hello to standout curls! Our curl-optimising QuinOxy, enriched with shea butter and avocado oil, defines and adds hold to freshly washed curls. And guess what? It's not just for wash days! Redefine your second-day curls and beyond with this magical primer. They were joined by Jennifer Hirsch, the “beauty botanist” heading up the formulation of high-performing products largely powered by plants. Noughty ethics

Over the years Noughty have expanded their range of products, from shampoos to styling products, catering to all hair types and needs.

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I absolutely love using this conditioner, because unlike other conditioners I tried in the past, it gives my hair a silky soft texture which doesn’t disappear when it starts drying. I apply a small grape-size amount on my damp lengths (from ear level) and “scrunch” the curls with my hands before leaving my hair to air-dry.

Not only does it define the curls but it also tames frizz and keeps the volume under control. It’s exactly what my hair needs and it’s one of the only styling products I’ve been genuinely happy with. Yes, Noughty is 100% cruelty-free and vegan! All of their products are approved under the Cruelty Free International Leaping Bunny programme and certified by The Vegan Society. The company works on limiting their impact on the environment by sourcing responsibly and working with farms that share the same ethics, but also by pledging to be plastic neutral. The Wave Hello range also includes the Curl Butter 3-in-1 Treatment and the Hey Curl Scrunching Jelly. Noughty was founded in 2016 by Rachel and Lorna, two friends and beauty industry experts who set out to create a natural brand that would be both effective and accessible.

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This conditioner also helps detangle any knots and really brings out the best of my curls. Plus, it smells lovely.

The formula also contains Sea Fennel, which helps smooth the cuticles. Not only does this help define the curls, but it also reflects more light, for shinier hair.NOUGHTY DRAWSTRING BAG - And because we know your curls deserve the best even on-the-go, we're throwing in a free limited edition drawstring bag! Take your Noughty must-haves wherever you go, keeping your haircare routine intact and hassle-free. It does a great job at cleansing my hair without stripping off all the moisture. I think the addition of Avocado Oil is really beneficial to improve softness and smoothness. If I’m in a hurry and need to use the hairdryer, I know that this product will drastically reduce frizz and annoying flyaways I’d otherwise get with the heat. You won’t find any lanolin, honey, beeswax or other animal-derived ingredients in Noughty formulas. Noughty haircare ranges I often find that shampoos designed for curls hair leave my hair feeling rather dry and rough to the touch, so I was a little worried of being disappointed with this one. Thankfully it wasn’t the case at all!